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This new interactive campaign promotes Philips’ latest entrant into the television market, the CINEMA 21:9. Since the television’s 21:9 frame lends itself so readily to film, Phillips wanted to create a piece of filmed content that could hold its own with Hollywood’s best. Director Adam Berg responded with an idea for an epic ‘frozen moment’ cops and robbers shootout sequence that included clowns, explosions, a decimated hospital, and plenty of broken glass and bullet casings.

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