Nightlyfe - The Lounge Newsletter

NIGHTLYFE MAGAZINE TO GO EXCLUSIVELY DIGITAL

The Nightlyfe Group has decided to continue Nightlyfe Magazine as a Digital Publication Only commencing with the first issue of 2009. This move comes from a variety of factors that made both economic and strategic sense from our perspective.

1. New Media Enhancements. The Digital Publication allows Nightlyfe Magazine to present some unique enhancements that will appeal to both our readers and advertisers. Readers will be ale to utilize clickable links, searchable text, and zoomable photography. Pages can be bookmarked and emailed to friends, audio clips will be available and the magazine as a whole can be downloaded to the desktop, laptop or PDA. From the advertisers perspective, the addition of clickable links on the ads as well as more interactive capabilities coupled with a lower price point of investment, makes advertising with Nightlyfe Magazine an easy sell.

2. New Media, New World. Nightlyfe quickly recognized the core attributes of our key demographics and their increased use of digital media. It also makes sense to exclusively go digital in the current economic climate of the print industry and the need for advertisers to display a more fiscally prudent marketing strategy with a refined target audience. Recognizing the changing world of publications, Nightlyfe looks to stay ahead of the curve.

3. Going Green. The cost savings and environmental impact of going digital allows Nightlyfe to significantly reduce our carbon footprint. An aspect that was taken strongly into consideration.

4. Nightlyfe Magazine's new role enterprise wide. With the emergence of Nightlyfe TV as our new flagship operation, Nightlyfe Magazine assumes a more complimentary role along with the move to a bi-monthly publication. Nightlyfe Magazine can achieve it's total audience figures while at the same time reducing the resources required to produce the Magazine.

We strongly believe that this move is the best course of action for Nightlyfe Magazine. It ensures the publication with a bright future in an ever more digital world.

If you are a current paid print subscriber, we will be contacting you about these changes and upgrades.

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NIGHTLYFE VIP MEMBERSHIP IS NOW FREE! UNTIL DECEMBER 31, 2008

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promotion ends 12/31/2008; after that VIP MEMBERSHIP is $5 per year.

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