Nightlyfe - The Lounge Newsletter

5 SUMMER DRINKS THAT PACK A PUNCH A fine list from Askmen.com

Summer time is the only time where guys are free to order up that sweet fruity cocktail without eliciting nervous looks from his buddies. It's not that there's anything wrong with drinking some of these drinks ( in the comfort of one's home) but the Alpha male in most guys precluded many from confidently ordering up one of those libations. Then again, summer drinks are consumed during the day while on vacation, at happy hour on some roof deck or at that weekend pool party. At night in the clubs and bars, it's back to standard fair.

Anyway, Askmen.com has rounded up 5 drinks that they recommend and endorse as refreshing summer drinks for that provide and excellent alternative to the usual beer and coolers fair offered. They provide a detailed recipe, instructions and anecdotal comments by the author.

1. Sparkling Pineapple Punch

2. Planter's Punch

3. Piña Colada

4. Iced Coffee with Panache

5. White Sangria (as seen here)

CHECK IT OUT

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SONOTHEQUE Still going strong

1444 W. Chicago Avenue, Chicago IL 60622 - (312) 226-7600

http://www.sonotheque.net

If you haven't been to Sonotheque yet, then your in for an aural and visual treat, along with a fine menu from the restaurant.

Although its name makes it sound like a throwback to the 70s. That said, it looks very 21st Century. Designed by the Londoner Suhail who made his mark at Sugar in Chicago, the space is all about sound, with curved walls, acoustic tiles and a state-of-the art speaker system. The grey-toned interior adds to the feeling of crisp coolness - you could run this club with a remote control console. Film clips playing on overhead projections and swanky couches on a raised platform area perfect for sipping martinis and checking out the crowd all add to the chic feel. DJs spin mid tempo hip-hop, jazz and lounge sounds that go with the low-fidelity feel.

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ACURA EMBRACING THE NIGHT LIFE The new TSX campaign we like

A while back, we featured the Bacardi Ad campaigns that exuded both a stylish look and a heavy emphasis on night life. That, of course, would seem like a natural fit.

It is more uncommon to see a car company go that route. The last to do so in a peripheral manner were the Mitsubishi commercials from the late 1999-2000 years.

Acura has now decided to push their new 2009 TSX by marketing it to the young, metropolitan guy, upwardly mobile, avid night life connoisseur, ...in other words, our core demographic. The dark vibrancy and stylish manner of the commercials and images lend itself well to this marketing strategy. We applaud Acura for this campaign and yes, we are seriously courting them as a Nightlyfe partner in various aspects.

Here are direct links to 2 of their :30 second spots with the Nightlyfe theme. Simply click on the image to view. Enjoy!

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The Lounge Newsletter sent out every Thursday. Just in time to get you ready for the weekend.

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