Nightlyfe - The Lounge Newsletter

NIGHTLYFE TV Gets a New look

http://www.nightlyfetv.net

As we get closer to launching our online original content, we decided to update the look of Nightlyfe TV appropriately. We have fully integrated the Brightcove platform into all aspects of the site and also made some subtle changes to the different pages, into terms of look and content.

Most noticeable is the home page which has adopted a dual look with our Content Mode (left image) and Video Mode (right image). This allows the user to toggle between the latest news & content information and the Feature Videos mode.

Over the next few weeks, look for a steady diet of new videos being added as we beta-test our programming.

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GOING SOUTH TO COMPETE NORTH

Bud Light Lime vs. Miller Chill

http://www.budlightlime.com https://www.millerchill.com

I guess 2008 is the year of the Latin influence in beverages. With all the Cachaca launches taken place as well as heavy influences in other spirit brands, it was only a matter of time before the major beer manufactures got into the game. We've talked about Miller Chill before, but that launch was unveiled with much less fanfare initially.

Now they've both turned up the marketing and promotional efforts with splashy TV spots and fairly innocuous website fielding the most obvious of Latin themes.

As to the beers themselves, thebeeradvocate.com provides some detailed analysis, reviews and comments on Miller Chill. Bud Light Lime just launched this week and hasn't garnered any reviews yet.

The Lounge Newsletter sent out every Thursday. Just in time to get you ready for the weekend.

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